The p. (PZERO) Brand is conceived as Pirelli’s Brand extension into a lifestyle concept, born out of its industrial background, advanced innovation and a "cult-like" appeal reflecting the Company’s vision of broadening the awareness and perimeter of the Pirelli brand perception.

Since last season P.Zero Sportswear has been designed by a new creative team led by famous Italian designer Mr Sandro Mandrino, previously Creative Director of Prada Sport, Fay and Gucci Uomo.

We strongly believe that with its worldwide image and cult status, Pirelli have created a new technology range of footwear with an enviable appeal for tomorrows needs.

Pirelli Trainers, Pirelli T-Shirts, Pirelli Polo Shirts, Pirelli Jackets,